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Royal Albert Hall to open the 'Samsung Digital Classroom' as it unveils unique music education programme

31 March, 2014

ROYAL ALBERT HALL TO OPEN THE ‘SAMSUNG DIGITAL CLASSROOM' AS IT UNVEILS UNIQUE NEW MUSIC EDUCATION PROGRAMME

The new Samsung Digital Classroom will enhance the Grade 1 Listed building and develop the Hall's strong education programme.

31 March, 2014, London, UK: the Royal Albert Hall has joined forces with Samsung to create a new Digital Classroom within the world famous venue where it will host a unique cross-curriculum music programme for children in the UK aged 7 to 14.

Focusing on the role of music in science and maths, the new programme will launch in early 2014 with the official opening of the room due to take place today. Samsung has been working with the Hall since March 2012 as its official screen supplier and is now its official digital and technology partner adding to the Hall’s already established education programme.

The new programme includes two new, practical workshops, 'Discover Music & Maths' for Key Stage 2 and 'Discover Music & Science' for Key Stage 3. The maths workshop will see students creating and recording a piece of music from scratch using mathematical principles. The science workshop will encourage students to look at scientific principles from a musical perspective, culminating in the creation of a piece of music. Both will use a wide variety of 2 technology as provided by Samsung including a 55” TV screen as well as laptops, Galaxy Cameras and Galaxy Note handsets. In addition, the technology will be used to enhance current education programmes run at the Hall, including its Discover Workshops and Victorian Tours for schools – for which a new green screen has been installed for young visitors to imagine visiting the Hall when it was first built or being pictured on its world famous stage.

Matthew Hancock, Minister of State for Skills and Enterprise, Departments for Business, Innovation and Skills and Education who opened the classroom today said: 'I’m delighted to open the new Samsung Digital Classroom at the Royal Albert Hall today. It’s fantastic to see Samsung combine its technology expertise with the Royal Albert Hall’s passion for music to help children learn maths and science in a fun and innovative way.

'STEM subjects are vitally important for the UK's economic future. This kind of initiative helps bring education and employment closer together - if children learn how to code, create computer programmes and understand how a computer works, they then have the opportunity to apply these skills in future careers. 'That’s why it's great to see a leading technology company like Samsung using its expertise to support the delivery of key STEM subjects. I am sure Samsung' s Digital Classrooms and Digital Academies, along with the innovative Royal Albert Hall, will help inspire the next generation to pursue careers in technology.'

Andy Griffiths, President of Samsung Electronics UK & Ireland said: 'Samsung is committed to creating opportunities for the next generation through greater access to technology. This
new Digital Classroom forms part of Samsung's initiative to help close the digital skills gap in the UK. We are delighted to be working with the Royal Albert Hall on this project which will
offer innovative and fun programmes for schools.'

Michelle Aland, Head of Development Funding and Sponsorship at the Royal Albert Hall said: 'The Hall was founded by Prince Albert in 1871 to provide a centre to deliver excellence in the Arts and Sciences for all. As a charity, we are grateful for the support Samsung is providing and take pride in the strength of our ever evolving partnership as we work together to inspire children and young people through music.'

Caroline McNamara, Senior Education Consultant at the Royal Albert Hall said: 'Without long-standing partners like Samsung we would be unable to fulfil our vision to be a national force within music, education and participation. The partnership helps us to provide the best educational experiences for young people across the UK.'

As a charity, the Royal Albert Hall is committed to expanding public access, making the Hall more accessible to the general public for the national benefit. Its education initiatives champion youth music and participation and welcomes groups who might otherwise have little opportunity to experience live performance or visit the Hall. In 2012 alone the Hall's education outreach connected with 100,000 people throughout the UK and brought music education to 150 schools. All schools throughout the UK are welcome to take part in the workshops at the Samsung Digital Classroom and can apply to take part by emailing education@royalalberthall.com

-Ends-

Notes to Editors

About the Samsung Digital Classroom initiative
Samsung's Digital Classroom initiative forms part of Samsung's wider commitment to help close the digital literacy and skills gap in the UK. In addition to offering qualifications and training in technology through Samsung's Digital Academies, it is also providing access to the latest technology in schools through its Digital Classroom initiative, charities/non-profit organisations and cultural partners, particularly working with children and young people.

Samsung is also providing the training and maintenance support necessary to help make the transition and integration of the new technology as smooth as possible. These initiatives will inspire young people, staff and teachers to learn and teach in new exciting ways and to help encourage young people into careers using technology.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the
worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ
270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About Royal Albert Hall
The Royal Albert Hall is the world’s most famous stage. Its breath-taking auditorium hosts over 370 shows a year by the world’s greatest artists. The magical atmosphere combined with inspired artists creates legendary events. Opened in 1871 as part of Prince Albert’s vision for a centre for the Arts and Sciences, and a registered charity operating without public funding, it remains true to his founding ambitions within a modern context. Extending the brand with over 120 events in the state-of-the-art Elgar Room, the Hall has broadened its appeal to younger, diverse audiences whilst still engaging its existing customers. It also works extensively with schools and young people through its Education programme, reaching over 30,000 participants each year.

For more information, please visit www.royalalberthall.com

CONTACTS:
SAMSUNG UK Press Office
The Red Consultancy
Tel: 0207 025 6620
Email: samsungteam@redconsultancy.com

SAMSUNG UK
Gemma Cook
Tel: 07917 723361
Email: cook.g@samsung.com

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020 7959 0500 Ext 3004

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